Parker Brand Creative Services was commissioned by Contraband Days to redesign their logo, an integral part of their 2012 rebranding initiative. We took everything into consideration when moving forward with this design project. Ultimately, we concluded that this event is a very specific pirate festival, steeped in the history and legends surrounding the buccaneer Jean Lafitte. It was clear to us that we had to determine what Jean Lafitte looked like as he relates to Contraband Days.
Interestingly enough, there is no definitive image of Lafitte to be found. Our version of Jean incorporates the colors and adornments of various representations that have appeared. In the new mark, Jean's primary colors—black and red—are directly related to his scandalous career as an opportunistic pirate in the Gulf of Mexico. We added the color gold to hint at the legend surrounding his alleged buried treasure on Contraband Bayou in Lake Charles, Louisiana.
We are very honored that the Parker Brand was hired for this portion of the Contraband Days rebranding project, and we're so pleased that the Contraband Days board voted to adopt this new mark. We believe that it will serve them well as they celebrate the event's 55th year, and that it has enough longevity to be valid in the 55 years to come.