"Women In Business" Featuring Michelle Parker

As Seen In The Jambalaya News • August 2012

Women in Business Lake Charles Louisiana Michelle Bruney Parker
Michelle Parker • Owner / Art Director

Parker Brand Creative Services is an advertising and marketing team led by Michelle Parker and her husband Oran. "The time was right time for us to combine our individual talents for advertising communication and graphic design, and offer them to the small businesses of Southwest Louisiana," says Michelle. "It was an obvious and natural step for two people possessing our particular set of skills and the experiences that honed them."

 

Michelle didn't take going into business lightly. "I’ve always been committed to my craft, and I was determined to bring that devotion to our brand. I feel that being a husband and wife team has endowed Oran and I with a unique drive and perspective on the marketing struggles of the small-to-medium sized businesses in the area."

 

The Parker Brand commitment to the marketing needs of small businesses is revealed in the quality of their work, which is always produced in a timely manner, at rates that even the most modest marketing budget can absorb. "We take the view of the client, cultivating a deep understanding of their needs," says Michelle. "We are cross-trained in a variety of communication disciplines, so we're able to make the most of the creative hours we spend on a branding project. By staying involved in every aspect of the creative process we're able to move from idea to execution very quickly. We both come from very hands-on production backgrounds. That's given us a very intimate understanding of what it takes to make great advertising happen. This means more efficient and productive creative hours on every project we're involved with."

 

Visit the Parker Brand website and a devotion to their creative partners is immediately apparent. "Creativity is a part of who we are on a personal level—it's literally in our family’s DNA. That’s what we bring to the table when we partner with a business or event; we get personally invested in their success. The Parker Brand is building quality marketing tools that other small businesses use to grow," says Michelle. "Completing projects and walking away, or generating an artificial feeling of trust doesn’t cut it. The trust we're experiencing is genuine; it’s born from good works with good results. Look around the market and you’ll see our imprint. We’re leaving our mark by building better local brands."

 

"Don't let our size fool you," says Michelle. "Our clients are always pleasantly surprised at the quantity and quality of the work we produce. It’s clear that our brand's strength lies in our ability to stay nimble while keeping creativity high." The Parkers provide a variety of creative services such as graphic design and illustration, custom logo design, photography and videography, web, print and package design, media planning, placement and tracking, and creative writing. An extensive outline of their advertising services, as well as current galleries of their creative work, can be found at www.parkerbrandcreative.com. "I’m always excited to meet with new business owners," says Michelle. "If you're opening a business, we want to be your first call. Partner with us and you’ll see that it’s not about our brand… it’s about yours. We'll help you see your brand from the outside. Don't have a brand? That's okay; we'll help you build one." You can reach Michelle Parker at (337) 214-1119 or michelle@parkerbrandcreative.com.

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