“We want to help other brands and businesses make a better living. It’s the higher purpose that drives everything we’re doing.” -Michelle Parker
It didn't take Michelle Parker long to figure out what she wanted to be when she grew up. She caught the design bug immediately while taking her first tech-prep class in high school, which lead her to pursue a degree in Graphic Communication at SOWELA Technical Community College in Lake Charles, Louisiana.
Throughout her technical education, she interned at Louisiana Marketing & Design—at the time, the lake area's premier advertising agency—where she developed a quiet eye for good design, and a drive to expand her creative skill-set. Michelle further honed her creative abilities in production and print design, and later took the role as the lead designer for Whitbeck Advertising, where her commitment to excellence won many local and regional awards. She continued to be among the top tier of graphic communicators in Southwest Louisiana as the senior designer for Lake City Printing, creating graphic works that received gold, and silver ADDY awards, as well as the much coveted Communicator Award—an award given to only the very best print advertising in the nation.
Her design bug proved to be contagious, and has lead to a creative partnership with her husband at Parker Brand Creative Services, a traditional & new media marketing group located in Sulphur, Louisiana. Now, the professionalism and quality that she has nurtured for over a decade is being put to work for her clients.
Driving her own destiny as a graphic designer was an idea that she toyed with for many years, but now the idea has become a reality. "Parker Brand Creative Services is more than just another advertising agency," she says. "It's an opportunity for my husband and I to take our individual philosophies towards life, relationships, and business, then inject them into every project we work on. Parker Brand Creative gives us an opportunity to bring together two separate and unique sets of talent and experience, and create a synergy that is going to change the way people think about the teams they hire to energize their businesses, or groups." "Our brand is our living, but more than that we want it to help other brands and businesses make a better living too. It's the higher purpose that drives everything we're doing."
Now, Michelle is all grown up, and the design bug hasn't stopped biting. Today she sits in the creative hot seat at Parker Brand Creative Services, not only as an owner, but as the brand's Art Director. It's a chair she's been moving towards her whole professional life.